CRO Specialist for European Advertising Agency (Remote)

Paired • Full-time • Remote • 1d ago

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

We're seeking a results-driven CRO Specialist for a European advertising agency. This person will be responsible for optimizing the client's e-commerce performance, focusing on conversion rate improvements across Shopify platform and related digital assets.

This role requires a blend of analytical prowess, technical proficiency, and strategic thinking to enhance the customer journey and maximize revenue.

Responsabilities:

Conversion Optimization & A/B Testing:

Ideate and launch A/B tests to optimize conversion rates across landing pages, product pages, and the overall customer journey.
Analyze test results, provide data-driven insights, and recommend strategies for continuous improvement in conversion performance.

Landing Page Briefing & Updates:

Create detailed briefs for landing pages, ensuring they align with client goals, target audience, and conversion objectives.
Oversee the execution of landing page updates based on data insights, ensuring improvements in user experience and conversion rates.

Shopify Expertise:

Know how to manage product setups on Shopify, ensuring that all necessary configurations are in place for optimal performance.
Have experience with subscription apps & set-up.
Customize product pages, checkout flow, and other elements of the Shopify store for improved user experience and conversion optimization.
Use Shopify customizer and other no-code tools to make design and functionality updates as needed.

No-Code Builders:

Leverage no-code tools and builders to make changes to landing pages, funnels, and sales pages without requiring developer assistance.
Implement user-friendly modifications and improvements to the website, ensuring scalability and ease of use.

Design & Developer Management & Feedback:

Provide feedback to the design and development teams to ensure the designs and technical work align with the CRO strategy and performance goals.
Efficiently communicate and brief tasks, set deadlines for the team
Collaborate on design mockups and prototypes, giving input on how they can be optimized for conversion.

Post-Purchase Flow Optimization:

Set up and optimize post-purchase upsell flows to maximize customer lifetime value (CLV) and average order value (AOV).
Implement strategies for creating seamless post-purchase experiences that increase repeat purchases and customer engagement.

E-commerce Strategy Development:

Lead the development of CRO strategies tailored to e-commerce stores, focusing on optimizing the entire customer journey from landing page to checkout and post-purchase.
Leverage e-commerce-specific strategies such as cart abandonment recovery, upselling, and personalized product recommendations.

Continuous Learning & Trend Analysis:

Stay up to date on the latest trends in conversion optimization, e-commerce, and user experience design.
Regularly review and implement best practices, industry innovations, and new tools to continually improve performance.

Client Communication & Relationship Management:

Maintain clear and regular communication with clients to understand their goals, share progress, and manage expectations regarding CRO projects.
Provide clients with post-testing insights, explain the impact of conversion rate optimizations, and offer actionable recommendations.

Proven CRO Experience: