Senior Marketing Account Manager (B2C) Position Overview

Are you a B2C marketing expert ready to lead multi-channel campaigns in the personal development and business coaching industries? We seek a Senior Marketing Account Manager to develop strategies, create high-converting funnels, and optimize performance.

Here's a quick summary of your responsibilities:

Build and nurture strategic relationships with B2C clients in the personal development and business coaching industries, leading weekly strategy sessions and delivering clear communications on project updates and results.
Develop and execute comprehensive marketing strategies that drive profitability, boost conversion rates, and maximize customer lifetime value through upsells, cross-sells, and personalized offers.
Design structured ascension models for products and services, outlining offers, pricing, and customer journeys to increase value and drive long-term growth.
Create and optimize high-converting marketing funnels, writing compelling copy for various touchpoints and collaborating with design and martech teams to maximize performance.
Spearhead product development and launch campaigns, managing end-to-end processes from strategy creation to post-launch analysis, including creation of webinar and VSL scripts.
Orchestrate media strategies across platforms like Google, Meta, and LinkedIn, providing creative direction and continuously optimizing performance based on data-driven insights.
Implement effective email marketing and list monetization strategies, designing advanced workflows and campaigns to drive engagement, reactivate customers, and meet sales objectives.
Leverage cutting-edge marketing technologies and AI tools like ChatGPT and Claude.ai to refine strategies, create engaging content, and optimize campaign performance.
Prepare and present insightful reports to clients and stakeholders, highlighting successes, areas for improvement, and strategic recommendations.
Lead and coordinate diverse teams, including internal staff, client teams, and external vendors, to consistently deliver high-quality work aligned with client goals and timelines.

Here's what we’re looking for in our ideal candidate:

Lead strategic relationships with clients, conducting weekly sessions and delivering project updates.
Develop and execute profitable marketing strategies that boost conversion rates and maximize lifetime value.
Design structured ascension models for products and services to drive growth.
Create and optimize funnels, collaborating with teams to maximize performance.
Manage product development and launch campaigns, including webinar and VSL scripts.
Orchestrate media strategies across platforms like Google and Meta, providing creative direction and optimization.
Implement advanced email marketing strategies, driving engagement and sales.
Utilize AI tools to refine strategies and optimize campaign performance.
Present reports to clients, highlighting successes and strategic recommendations.
Coordinate internal teams, client teams, and vendors to deliver high-quality work.

And here's what it takes to excel in this role:

Self-starter with a proactive attitude and drive for success.

Strong organizational and communication skills.

Ability to adapt to change and innovate.

Your Key Responsibilities In Detail

As a Senior Marketing Account Manager, You’re expected to:

Drive Strategic Client Relationships and Account Management:

Cultivate and nurture strong relationships with our B2C clients in the personal development, business coaching, and related industries, ensuring long-term success and satisfaction.
Lead weekly strategy sessions to assess performance, provide insights, and adjust strategies in line with evolving client goals.
Deliver precise communications on project updates, campaign results, and key deliverables to maintain transparency and alignment.
Prepare and present clear, insightful reports to clients and internal stakeholders, highlighting successes, areas for improvement, and strategic recommendations.
Inspire and lead internal teams, and coordinate with client teams and external vendors (e.g., designers, martech specialists, video editors) to deliver high-quality work consistently and on time.
Work with leadership to improve service delivery and enhance client-specific marketing strategies

Develop and Execute Comprehensive Marketing Strategies:

Create and execute marketing strategies that not only drive profitability and boost conversion rates but also maximize customer lifetime value (CLTV) by leveraging upsells, cross-sells, and personalized offers.
Design structured ascension models that outline the offers, pricing, positioning, and customer journeys of each product, such as a free summit leading to a paid course, coaching, or certification program, to increase customer value and drive long-term growth.
Leverage emerging digital marketing trends and technologies, including AI tools like ChatGPT and Claude.ai, to refine strategies, create compelling content, and optimize campaign results for clients.
Craft flexible marketing roadmaps that align with each client’s long-term goals, audience needs, and growth objectives.
Clearly communicate clients' unique selling propositions (USPs) and value propositions to engage customers and guide them toward higher-value offerings.
Ensure that marketing strategies are consistent across all channels (email, paid media, etc.) and aligned with the overall business objectives of each client.

Design and Optimize High-Converting Marketing Funnels:

Head the development and optimization of diverse marketing funnels that generate qualified leads, drive revenue, and significantly improve conversion rates for our clients.
Write compelling copy for landing pages, emails, ad campaigns, and sales materials that align with client goals and resonate with their target audience.
Collaborate with designers and video editors to seamlessly merge creative assets and written copy, ensuring cohesive and visually engaging campaigns.
Work with martech specialists to implement and optimize workflows and marketing automations that maximize funnel performance.
Regularly analyze funnel performance, applying data-driven improvements to enhance return on investment (ROI).

Spearhead Product Development and Launch Campaigns:

Develop go-to-market strategies for new products, including their pricing, positioning, and audience targeting.
Manage end-to-end product launch processes, from initial planning to launch execution and post-launch analysis.
Create Webinar and Video Sales Letter (VSL) scripts to support product launches and marketing efforts, ensuring alignment with the overall marketing strategy.
Develop and refine frameworks, modules, and other educational or coaching product deliverables based on performance data and market trends.
Write launch-specific marketing materials, such as emails, landing pages, and ads scripts, while coordinating with creative and media buying teams.
Collaborate with martech specialists to implement workflows that support successful product launches.
Analyze launch results and apply key insights to refine and optimize future launches.

Orchestrate Media Strategy and Analyze Campaign Performance:

Collaborate with media specialists to plan and execute high-performance paid media campaigns across platforms like Google, Meta, and LinkedIn.
Provide creative direction and develop ad copy that captivates audiences, aligns with their needs, and drives engagement and conversions.
Regularly review campaign performance and work with media teams to implement data-driven optimizations.
Refine and adjust marketing funnels based on campaign insights to enhance performance and maximize ROI.

Implement Effective Email Marketing and List Monetization Strategies:

Develop and implement list-building and monetization strategies tailored to clients' needs.
Write and implement high-impact email campaigns that drive product launches, re-engage inactive customers, meet sales objectives, and more.
Design and engineer advanced email workflows that maximize conversion opportunities.
Regularly analyze email performance metrics such as open rates, click-through rates, and conversion rates, and apply data-driven adjustments to improve targeting, content, and overall campaign effectiveness.

What We’ll Offer You, If You’re Accepted

We offer a supportive and dynamic work environment that promotes professional growth and a work-life balance. You can expect:

Competitive Compensation

USD$4,000 to USD$5,000 per month as a base salary

Career Development & Growth

Access to industry-leading marketing training, conferences, certification and coaching programs to sharpen your skills and achieve your KPIs.
Regular performance reviews that focus on aligning your personal development goals with agency objectives.

Work-Life Balance & Flexibility

A fully remote work environment with the flexibility to manage your own schedule.
A generous vacation leave policy and other flexible leave options.

Employee Benefits

Access to wellness benefits that support health-related expenses such as gym memberships, therapy, or wellness programs.
Annual learning budgets to support continuous learning and career advancement.

We Conquer Media

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